Devrim is the Chief Flexibility and Marketing Officer at Kraken. Overseeing Kraken’s flexibility and product capabilities, the cloud-based flexibility platform controls and optimizes distributed energy resources such as batteries of all sizes, EVs, solar and wind generation or heat pumps with machine learning and AI to match electricity supply and demand, helping the electricity grid deal with the natural volatility of renewable generation. Kraken is currently shifting over 15GWh or load per day. Devrim is also responsible for Kraken’s market development and expansion into new regions. Previously, Devrim was the CEO of Upside Energy, which was acquired by Kraken in 2020. Before starting Upside Energy, Devrim’s professional career saw him take up executive roles with blue chip management consultancies and finance companies such as Publicis Sapient, Kearney and Lansdowne. He also holds an MBA from Yale University. In 2023, Devrim joined the Elexon Board, which manages the Balancing and Settlement Code of Great Britain’s energy system, as a Non-Executive Director.